Copywriting, SEO, analytics, content strategy, video editing, podcast creation, social media, basic coding knowledge, (and more!) are often listed in the job description of content roles.

Most content marketers tend to specialise in a couple of these areas but it can be handy to dabble in each to make your job easier.

In this post you’ll find a list of resources (recommended by content marketers) to help you upskill in areas you want to improve πŸ™‚

SEO Resources

Moz’s Beginners Guide to SEO (recommended for a total newbie)

Moz’s premium courses (currently free with the code “wegotthis” at the time of writing!)

Brendan Hufford’s 100 Days of SEO email course

Ahref’s blog (scroll to ‘Best of Ahref’s Blog)

Rank Watch’s Beginners Guide to SEO

Copywriting Resources

Copywriting Books (affiliate links)

Copywriting Made Simple by Tom Albrighton

The Art of the Click by Glenn Fisher (currently reading this!)

Nobody Wants to Read Your Sh*t by Steven Pressfield

Making Your Website Work by Gill Andrews

Anti-Sell by Steve Morgan

Ogilvy on Advertising by David Ogilvy

The Boron Letters by Gary Halbert

The Ultimate Sales Letter by Dann S Kennedy


AHREF’s blogging for business course

Content Strategy Resources

GatherContent’s blog

Grizzle’s blog (I used to work here so not at all biased πŸ˜‹)

Animalz’s blog

Animalz’s podcast

Grow and Convert’s content

HubSpot’s blog

Hubspot’s Academy

Marketing Examples

Content Analytics Resources

Google Analytics for Beginners

Google Analytics 101: How to Setup Google Analytics

Content Design

Got a resource to suggest? Let me know & i’ll add it if looks useful 😊

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