Copywriting, SEO, analytics, content strategy, video editing, podcast creation, social media, basic coding knowledge, (and more!) are often listed in the job description of content roles.
Most content marketers tend to specialise in a couple of these areas but it can be handy to dabble in each to make your job easier.
In this post you’ll find a list of resources (recommended by content marketers) to help you upskill in areas you want to improve 🙂
SEO Resources
Moz’s Beginners Guide to SEO (recommended for a total newbie)
Moz’s premium courses (currently free with the code “wegotthis” at the time of writing!)
Brendan Hufford’s 100 Days of SEO email course
Ahref’s blog (scroll to ‘Best of Ahref’s Blog)
Rank Watch’s Beginners Guide to SEO
Copywriting Resources
Copywriting Books (affiliate links)
Copywriting Made Simple by Tom Albrighton
The Art of the Click by Glenn Fisher (currently reading this!)
Nobody Wants to Read Your Sh*t by Steven Pressfield
Making Your Website Work by Gill Andrews
Anti-Sell by Steve Morgan
Ogilvy on Advertising by David Ogilvy
The Boron Letters by Gary Halbert
The Ultimate Sales Letter by Dann S Kennedy
Blogging
AHREF’s blogging for business course
Content Strategy Resources
Grizzle’s blog (I used to work here so not at all biased 😋)
Content Analytics Resources
Google Analytics for Beginners
Google Analytics 101: How to Setup Google Analytics
Content Design
Got a resource to suggest? Let me know & i’ll add it if looks useful 😊