Content Upskilling Resources

A content marketer in 2020 is expected to have more than just the ability to write (rightly or wrongly!).

SEO, basic HTML & CSS knowledge, analytics, content strategy, copywriting, video & podcast creation abilities, social media-ing (and more!) are often listed in the job description of content roles.

Most content marketers will tend to specialise in a couple of these areas but it can be handy to dabble in each to make your job easier.

Below you’ll find a list of resources (recommended by content marketers) to help you upskill in areas you want to improve ๐Ÿ™‚

SEO Resources

Moz’s Beginners Guide to SEO (recommended for a total newbie!)

Brendan Hufford’s 100 Days of SEO email course

Ahref’s blog (scroll to ‘Best of Ahref’s Blog)

Rank Watch’s Beginners Guide to SEO

Content Strategy Resources

Grizzle’s blog (I used to work here so not at all biased ๐Ÿ˜‹)

Animalz’s blog

Animalz’s podcast

Grow and Convert’s content

HubSpot’s blog

Hubspot’s Academy

Copywriting Resources

Copywriting Books (affiliate links)

Copywriting Made Simple

The Art of the Click

The Boron Letters

The Ultimate Sales Letter

Content Analytics Resources

Google Analytics for Beginners

This is a basic list for now but will grow. Get in touch if you have any recommendations!