A content marketer in 2020 is expected to have more than just the ability to write (rightly or wrongly!).
SEO, basic HTML & CSS knowledge, analytics, content strategy, copywriting, video & podcast creation abilities, social media-ing (and more!) are often listed in the job description of content roles.
Most content marketers will tend to specialise in a couple of these areas but it can be handy to dabble in each to make your job easier.
Below you’ll find a list of resources (recommended by content marketers) to help you upskill in areas you want to improve 🙂
SEO Resources
Moz’s Beginners Guide to SEO (recommended for a total newbie!)
Brendan Hufford’s 100 Days of SEO email course
Ahref’s blog (scroll to ‘Best of Ahref’s Blog)
Rank Watch’s Beginners Guide to SEO
Content Strategy Resources
Grizzle’s blog (I used to work here so not at all biased 😋)
Copywriting Resources
Copywriting Books (affiliate links)
Content Analytics Resources
Google Analytics for Beginners
This is a basic list for now but will grow. Get in touch if you have any recommendations!