A content marketer in 2020 is expected to have more than just the ability to write (rightly or wrongly!).
SEO, basic HTML & CSS knowledge, analytics, content strategy, copywriting, video & podcast creation abilities, social media-ing (and more!) are often listed in the job description of content roles.
Most content marketers will tend to specialise in a couple of these areas but it can be handy to dabble in each to make your job easier.
Below you’ll find a list of resources (recommended by content marketers) to help you upskill in areas you want to improve 🙂
Moz’s Beginners Guide to SEO (recommended for a total newbie!)
Ahref’s blog (scroll to ‘Best of Ahref’s Blog)
Content Strategy Resources
Grizzle’s blog (I used to work here so not at all biased 😋)
Copywriting Books (affiliate links)
Content Analytics Resources
This is a basic list for now but will grow. Get in touch if you have any recommendations!