How can you create a B2B content strategy for brand and revenue targets? In this workshop, B2B marketing pro, Jason Bradwell, will show you how to build a strategy for demand gen goals without losing site of brand development. (And how to get leadership buy-in)
What you’ll learn…
- How the average B2B buyer has changed over the last decade
- Why finding a balance between demand gen and brand development is the key to long-term growth in B2B
- What you need to build a process that pumps out the ‘right’ content when resources are tight
- Secrets on how to convince a sceptical leadership team that’s only focussed on pipeline to invest in brand
- Q&A
About Jason Bradwell
Jason Bradwell is a Senior Marketing Director for a global enterprise technology brand. He is on a mission to prove B2B doesn’t have to be boring with his podcast, B2B Better, and weekly newsletter, The B2B Bite.
You can see upcoming webinars on the events page or get notified via the ContentUK newsletter 😊