With 44,000+ subscribers to his Marketing Examples newsletter, Harry Dry (a fellow ContentUK-er) knows a thing or 2 about newsletter growth.
In part 1 of this session, Harry explains how he grew his newsletter to 44,000+ subscribers in 18 months and tactics for building your own newsletter.
P.S โ Harry’s recently launched Copywriting Examples. The site for anyone writing new copy.
Members – watch the full episode along with notes and slides
About Harry Dry
Harry Dry is the founder of Marketing Examples; renowned for dissecting case studies on topics ranging from content marketing, copywriting, SEO and more. Harry has grown the Marketing Examples newsletter 44,000+ subscribers… single-handedly.
๐ฉSubscribe to the Marketing Examples newsletter
๐ฆ@GoodMarketingHQ
๐ฆ@HarryDry
LinkedIn
What you’ll learn…
โ๏ธPart 1 – presentation from Harry
- The Marketing Examples newsletter story so far
- How to create ”loops’ when sharing content to bring in subscribers
- The importance of distribution (properly) across social
- Tactics for improving conversions
(Some) notes from part 1
Share your content across all the watering holes that you audience hang in
- Write an amazing piece of content about your niche
- Note all the waterholes where your audience hang on the web (e.g Reddit, Facebook groups)
- Don’t redirect people – wow them on the platform they’re already using. E.g share the FULL post on the newsletter, on Reddit, Slideshare on LinkedIn, carousel on Instagram etc https://marketingexamples.com/content/sharing
- Add the CTA to the newsletter at the bottom of each place you shared the piece of content
Conversions – how to get people to subscribe
It’s more important to improve conversions to your newsletter then traffic!
Traffic of 30,000 x 1% converting = 300 subs
Traffic of 10,000 x 3% converting = 300 subs
- Make something worth subscribing to. Give them a reason to subscribe! Use social proof
- Make it easy for people to subscribe:
- Fixed nav bar
- CTA at end of article
- Exit-intent pop-up (50% of Harry’s subs)
- Subscribe page
- Make amazing content – put EFFORT into the minutiae details
โ๏ธ Part 2: Q&A (for members. Full notes & slides included too)
- The importance of distribution (properly) across social
- How to get people excited about each new newsletter edition
- Re-engaging a dropping open rate
- Making images to compliment content
- Getting newsletter sponsorship
- & much more!
Members – watch the full episode along with notes and slides