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If you’re a content team of 1…..producing quality content regularly for your target audience across a buyer journey is hard. That’s before you even begin distributing it and getting stakeholder buy-in.
Mollie Woolnough Ray is LoyaltyLion’s Senior Content Marketer shows how she set up a content machine herself. Learn 5 lessons you can take away to build your own content machine.
Please note this event is for ContentUK members
What You’ll Learn…
✏️ Lesson 1: Involving key stakeholders to get your whole company onboard
✏️ Lesson 2: Thinking with themes to map out a coherent & consistent strategy
✏️ Lesson 3: Understanding your resources to work with what you have available
✏️ Lesson 4: Co-creating to make quality content
✏️Lesson 5: Sharing promotional effects to maximise the reach of your content
✏️ + a chance to ask Mollie your own questions
About Mollie Woolnough-Rai
Mollie is a Senior Content Marketing Executive at LoyaltyLion (an ecommerce loyalty and engagement platform). After graduating from UCL in 2016, she has worked both in-house and at agencies providing expertise in content for both B2B and B2C clients. At LoyaltyLion, Mollie manages the brand’s content strategy, making sure the content is to the highest standard.