How to Build A Content Machine with Mollie Woolnough-Rai (LoyaltyLion)

ContentUK members can access the full recording and show notes here.

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If you’re a content team of 1…..producing quality content regularly for your target audience across a buyer journey is hard. That’s before you even begin distributing it and getting stakeholder buy-in.

Mollie Woolnough Ray is LoyaltyLion’s Senior Content Marketer shows how she set up a content machine herself. Learn 5 lessons you can take away to build your own content machine.

Please note this event is for ContentUK members

What You’ll Learn…

 âœï¸ Lesson 1: Involving key stakeholders to get your whole company onboard

 âœï¸ Lesson 2: Thinking with themes to map out a coherent & consistent strategy

✏️ Lesson 3: Understanding your resources to work with what you have available

✏️ Lesson 4: Co-creating to make quality content

✏️Lesson 5: Sharing promotional effects to maximise the reach of your content

✏️ + a chance to ask Mollie your own questions

You can see upcoming webinars on the events page ðŸ˜Š

About Mollie Woolnough-Rai

Mollie is a Senior Content Marketing Executive at LoyaltyLion (an ecommerce loyalty and engagement platform). After graduating from UCL in 2016, she has worked both in-house and at agencies providing expertise in content for both B2B and B2C clients. At LoyaltyLion, Mollie manages the brand’s content strategy, making sure the content is to the highest standard.

Sample of Webinar Notes

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