*Recording will be added to the Learning Hub next week*

Where do you start when it comes to building out your content team? Who should be the first hire? How should you structure your team? Join this session to ask Lane Scott Jones, Head of Content at Zapier, how she approaches building a content teams. This live session is open to all and the recording will be available to ContentUK members.

What you'll learn

  • How to structure a content team
  • How to go beyond a content team of 1
  • What your first hires should be (inhouse VS agency VS freelancers)
  • Getting stakeholder buy-in for content resource
  • Live answers to your questions

About the speakers

Lane Scott Jones is Head of Content Marketing at Zapier, where she leads a talented team of writers and editors on a mission to help people work smarter, not harder. Before Zapier, she led content and campaign strategy as Director of Marketing for Campaign Monitor. Lane has nearly a decade of experience in content marketing, the majority of which has been spent in B2B SaaS marketing, and her work has been featured in Forbes, CMO, MarTech Advisor, and more.

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