How to measure the ROI of content [Q&A]
Learn how to measure content ROI to boost sales and get stakeholder buy-in with Araminta Robertson, Dom Kent and Hiba Amin in this ContentUK Q&A.
Making a case for how content adds to your company’s bottom line can be tricky! We know (quality) content helps to educate target audiences and build trust in our brands. But the business value of content, if not measured, can often seem intangible.
You’ll be able to ask our panellists your own questions during the session 🤓. The live Q&A will be open to all and the recording will then be available to ContentUK members.
What you'll learn
- Why you should (or shouldn’t!) measure the ROI of content
- How to show stakeholders the value of content
- Where to start when it comes to measuring and analysing content ROI
About the speakers
Hiba is an in-house SaaS marketer who has worked at companies like TestBox and Hypercontext. She’s led content teams and has helped measure, optimize, and tie content directly to revenue. She’s also fun to talk to, sometimes.
Araminta is the founder and MD of Mint Studios, a content marketing agency that specialises in helping fintech companies turn their blogs into a customer acquisition channel. She also runs a 900+ fintech marketing Slack group, and is the organiser of Edinburgh’s Fintech Happy Hours.
Dom is a freelance content marketer with a niche focus on unified communications and contact centre. He works with brands like Cisco, RingCentral, and Mio to create and execute content marketing strategies.