Negotiating your pay can be a minefield in the world of content. How do you plan a pay rise? How do you push past imposter syndrome and awkward money chats?  In this Q&A session, we’ll be asking experienced content marketers Veronika Vebere, Louise Shanahan, James Garnier, and Emma Cownley for their tips when it comes to dosh.

What you'll learn

Note this session will be split into 2 parts. You’ll learn about inhouse salary negotiations in the first half and freelance salary rates in the second half. You’ll be able to submit your own questions throughout!

Negotiating inhouse content salaries

  • How you can plan in advance for a salary negotiation
  • Tips for making ‘the ask’ to your boss
  • How to figure out what salary to aim for

Negotiating freelance content rates

  • How to set freelance rates when you first start out
  • Charging by project VS your time
  • How and when to approach rate increases 
  • Charging for scope creep

The speakers

Veronika Vebere, currently Head of Demand Generation at Sendible, first dipped her toes in content marketing when Instagram was only yet to launch! Starting out as a part-time marketer and transitioning into a growth-driven specialist in her field, she has valuable advice to share when it comes to advancing your career in content and beyond!
Connect with Veronika on LinkedIn before or after the event.

Emma Cownley

Emma Cownley is a freelance B2C writer for music, fashion, and lifestyle brands. She’s the author of The Witchy Freelancer and host of Kiss My A’s on YouTube. Her sense of humour is unparalleled.

Louise Shanahan

Louise Shanahan is a freelance health copywriter who specialises in white papers, web copy and long-form content, to help medical and biotech organisations spread the word about their latest breakthroughs.

Louise has a background in public health and a Master’s in Health Policy. She’s also the host of 15 Minute Freelancer, a podcast for ambitious creative freelancers who want to build a business that works for them (and not the other way round!).

Find out more about Louise’s work: and 15 Minute Freelancer podcast

James Garnier

James Garnier is an inhouse Content Marketing Manager at Yieldify

Scroll to Top