About the Webinar

Far too many brands are neglecting one of their biggest marketing assets:

The blog posts and content they already have 📝.

Giving your old content some love can dramatically increase results: both organic traffic and search rankings

Many of you are creating exceptional content to help audiences navigate the current climate. Now is also a great time to go back and squeeze as much as you can out of what you already have.

In this webinar, Tom Whatley, founder of Content & SEO agency, Grizzle, will cover the processes they use to help SaaS & tech brands do just that.

As you create fresh content that helps your customers navigate a crisis, now is a great time to refresh your content to improve its value.

What you’ll learn in this webinar…

✏️How to make your existing content more original and adapt to the current climate

✏️How to identify content optimisation opportunities for increased traffic and conversions

✏️ A content refresh approach that increases rankings while maintaining originality

✏️A CRO approach to ensure your most popular blog posts generate subscribers, leads and user sign-ups

✏️Re-distributing intelligently and tastefully for referral traffic and backlinks

✏️Q&A

You can see upcoming webinars on the events page or get notified via the ContentUK newsletter 😊

About the organisers

Tom Whatley is the founder of Grizzle – a content marketing and SEO agency that helps SaaS & tech brands increase organic traffic, conversions, retention and advocacy.

Christina Pashialis 👋: I run the ContentUK community in my spare time and am a content manager at Soldo. Having worked in content roles for 5 years across tech startups, scale-ups and content agency-side, I’m keen to support others carving content marketing careers.

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