What you’ll learn in the workshop
Repurposing your content is a distribution superpower. Amanda Natividad does this exceptionally for the content she produces. From repacking content into snippets, Twitter threads, value-packed LinkedIn, white papers, lead gen magnets, podcasts and more, Amanda knows how to make the most out of one piece of content.
She shows you how you can squeeze the most out of your content for maximum distribution including:
- The importance of adding repurposing into your content goals
- How repurposing content is the means of distribution
- Why you’re not being redundant by repurposing content — you’re just meeting people where they are.
Slides
https://www.canva.com/design/DAEZvcWeiHQ/view
All links
- https://www.gong.io/ – example of content & brand done well
- https://www.zendesk.co.uk/blog/ – blog that supports product marketing well
- https://www.instagram.com/imperfectfoods/ – use Instagram content well with quizzes
- https://wynter.com/games/home – a company using content to drive event signups well
- https://amandanat.com/beyond-seo/
- https://www.growthmachine.com/blog/how-to-attract-customers-not-just-readers
- https://www.growthmachine.com/blog/how-to-use-your-company-blog-for-pr-news
- https://www.growthmachine.com/course
- https://www.thewriterfinder.com/
About the speaker
Amanda Natividad is the VP of Marketing for Sparktoro. Amanda pivoted to content marketing by way of food — after working as a tech news journalist, she attended Le Cordon Bleu and found her way to NatureBox, the DTC snack company, to lead their content, corporate communications, and product marketing efforts.