SMS marketing is the last unconquered frontier in digital communications. Already big in the US, but almost unheard of in the UK, text messages are a powerfully immediate means of brand-customer conversation that have been thrust into the limelight during the pandemic. How can content marketers leverage this medium?
What you'll learn
- What SMS marketing is
- How marketers are using SMS to convert and retain customers
- Top tips on writing for this increasingly important medium