• If you’re asking candidates to do a takeaway task such as writing a blog post, pay them for this or offer a voucher. Many quality candidates see unpaid tasks as a red flag and won’t apply
  • Checkout the content salary survey 2021 for a salary benchmark from 76 UK content marketers
  • Show the salary range for your role
  • Remove requirements for a degree. You may put off quality candidates who haven’t gone down a traditional ‘academic’ route
  • Check for gender bias in your job description
  • Have a section outlining the benefits you offer employees such as perks and career progression opportunities
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