- If you’re asking candidates to do a takeaway task such as writing a blog post, pay them for this or offer a voucher. Many quality candidates see unpaid tasks as a red flag and won’t apply
- Checkout the content salary survey 2021 for a salary benchmark from 76 UK content marketers
- Show the salary range for your role
- Remove requirements for a degree. You may put off quality candidates who haven’t gone down a traditional ‘academic’ route
- Check for gender bias in your job description
- Have a section outlining the benefits you offer employees such as perks and career progression opportunities