Optimising Content for Better Conversions and SEO results

Far too many brands are neglecting one of their biggest marketing assets:

The blog posts and content they already have 📝.

Giving your old content some love can dramatically increase results: both organic traffic and search rankings.

Many of you are creating exceptional content to help audiences navigate the current climate. Now is also a great time to go back and squeeze as much as you can out of what you already have.

In this webinar, Tom Whatley, founder of Content & SEO agency, Grizzle, will cover the processes they use to help SaaS & tech brands do just that.

As you create fresh content that helps your customers navigate a crisis, now is a great time to refresh your content to improve its value.

What you'll learn

  • How to make your existing content more original and adapt to the current climate
  • How to identify content optimisation opportunities for increased traffic and conversions
  •  A content refresh approach that increases rankings while maintaining originality
  • A CRO approach to ensure your most popular blog posts generate subscribers, leads and user sign-ups
  • Re-distributing intelligently and tastefully for referral traffic and backlinks
  • Q&A

About the speaker

Tom Whatley is the founder of Grizzle – a content marketing and SEO agency that helps SaaS & tech brands increase organic traffic, conversions, retention and advocacy.

About the host

Christina Pashialis is the founder of ContentUK and a freelance webinar specialist. She has a decade of marketing experience for tech startups; specialising in content and community.
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