What you’ll learn
- How the average B2B buyer has changed over the last decade
- Why finding a balance between demand gen and brand development is the key to long-term growth in B2B
- What you need to build a process that pumps out the ‘right’ content when resources are tight
- Secrets on how to convince a sceptical leadership team that’s only focussed on pipeline to invest in brand
- Q&A
About the speaker
Jason Bradwell is a Senior Marketing Director for a global enterprise technology brand. He is on a mission to prove B2B doesn’t have to be boring with his podcast, B2B Better, and weekly newsletter, The B2B Bite
Christina Pashialis is the founder of ContentUK and a freelance webinar specialist. She has a decade of marketing experience for tech startups; specialising in content and community.