Creating a Killer B2B Content Strategy for Brand and Revenue Targets

What you’ll learn

  • How the average B2B buyer has changed over the last decade
  • Why finding a balance between demand gen and brand development is the key to long-term growth in B2B
  • What you need to build a process that pumps out the ‘right’ content when resources are tight
  • Secrets on how to convince a sceptical leadership team that’s only focussed on pipeline to invest in brand
  • Q&A

About the speaker

Jason Bradwell is a Senior Marketing Director for a global enterprise technology brand. He is on a mission to prove B2B doesn’t have to be boring with his podcast, B2B Better, and weekly newsletter, The B2B Bite

About the host

Christina Pashialis is the founder of ContentUK and a freelance webinar specialist. She has a decade of marketing experience for tech startups; specialising in content and community.
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