Building your LinkedIn personal brand

What you’ll learn in the workshop

  • How and why to get started with building your personal brand on LinkedIn
  • How your use of LinkedIn can help you when job hunting
  • Examples of folks using the platform well
  • What type of content gets the best engagement

Noelina’s recommendations of who to follow on LinkedIn for inspo

Agency owners

  • Joe Zappa, Sharp Pen Media
  • Ross Simmonds (distribution), Foundation
  • Vladimir Blagojevic, Full Funnel

Content marketers

  • Precious Oboidhe
  • Tanaaz Khan
  • Sara Stella Lattanzio
  • Ashley Faus
  • Chima Mmeje

LinkedIn gurus

  • Lea Turner
  • Luke Matthews
  • Madeline Mann
  • Shay Rowbottom

More marketers to follow

  • Jess Cook
  • Bani Kaur
  • Chris Walker (from Refine Labs)
  • Mina Mesbahi (She has a GREAT curated network. Check out her Recent Activity on her profile to find out who she engages with.)
  • Brendan Hufford

Non-marketers to follow

  • Kaouther Akid (designer that does carousels)
  • Jay Abbasi (mindfulness expert)
  • Jennifer Welsh (finances/ investing)
  • Maya Grossman (career expert)

About the speaker

Pre-pandemic, Noelina Rissman worked in content strategy and writing for B2C health & wellness brands. In 2020, she pivoted into B2B, starting her own content marketing business.

Today, when she’s not on the clock as the Content Marketing Manager at Constructor, she acts as a content marketing consultant, helping B2B brands worldwide leverage content to position themselves as a category leader.

About the host

Christina Pashialis is the founder of ContentUK and a freelance webinar specialist. She has a decade of marketing experience for tech startups; specialising in content and community.
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