What you’ll learn in this Q&A
If you want to improve your writing craft – give this Q&A a listen! Glenn dives straight into the nitty-gritty of how to write copy that engages a reader and how to deconstruct all copy you come across.
- Why you should spend 80% of your time thinking & researching before writing
- A process for writing persuasive headlines
- The fine line between writing for SEO & writing for readers
- Why and how to deconstruct everything you read
- Recommended reading examples of persuasive copy
About Glenn Fisher
Amazon best-seller, host of the All Good Copy Podcast and highly experienced direct-response copywriter, Glenn Fisher, shares his copywriting wisdom in this Conversion Copywriting Q&A.
Glenn’s debut novel The Art of the Click was our book of choice for ContentUK’s Book Club #1. It dives into practical methods for crafting direct-response copy; copy that generates an action from readers. We explore methods from the book during this Q&A.
All links referenced
- Fly Fishing is Spoken Here
- Gary Halbert: The Boron Letters
- End of America by Naomi Wolf
- Plague of the Black Debt
- My Struggle series by Knausgaard
- The Posthumous Memoirs of Bras Cubas by Joaquim Maria Machado De Assis (which he’s loving)
- Intimations: Six Essays by Zadie Smith
- Antkind by Charlie Kauffman
- Jeff Parker’s The New Breed album
About the host
Christina Pashialis is the founder of ContentUK and a freelance webinar specialist. She has a decade of marketing experience for tech startups; specialising in content and community.