Conversion Copywriting Q&A with Author Glenn Fisher

What you’ll learn in this Q&A

If you want to improve your writing craft – give this Q&A a listen! Glenn dives straight into the nitty-gritty of how to write copy that engages a reader and how to deconstruct all copy you come across.

  • Why you should spend 80% of your time thinking & researching before writing
  • A process for writing persuasive headlines
  • The fine line between writing for SEO & writing for readers
  • Why and how to deconstruct everything you read
  • Recommended reading examples of persuasive copy

About Glenn Fisher

Amazon best-seller, host of the All Good Copy Podcast and highly experienced direct-response copywriter, Glenn Fisher, shares his copywriting wisdom in this Conversion Copywriting Q&A.

Glenn’s debut novel The Art of the Click was our book of choice for ContentUK’s Book Club #1. It dives into practical methods for crafting direct-response copy; copy that generates an action from readers. We explore methods from the book during this Q&A.

All links referenced

About the host

Christina Pashialis is the founder of ContentUK and a freelance webinar specialist. She has a decade of marketing experience for tech startups; specialising in content and community.
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