How to Build A Content Machine with Mollie Woolnough-Rai (LoyaltyLion)

5 Lessons You’ll Learn in This Webinar

If you’re a content team of 1…..producing quality content regularly for your target audience across a buyer journey is hard. That’s before you even begin distributing it and getting stakeholder buy-in!

  • Lesson 1: Involving key stakeholders to get your whole company onboard
  • Lesson 2: Thinking with themes to map out a coherent & consistent strategy
  • Lesson 3: Understanding your resources to work with what you have available
  • Lesson 4: Co-creating to make quality content Lesson 5: Sharing promotional effects to maximise the reach of your content

About Mollie Woolnough Rai

Mollie is a Senior Content Marketing Executive at LoyaltyLion (an ecommerce loyalty and engagement platform). After graduating from UCL in 2016, she has worked both in-house and at agencies providing expertise in content for both B2B and B2C clients. At LoyaltyLion, Mollie manages the brand’s content strategy, making sure the content is to the highest standard.


All links referenced

  • Use Canva for all things design
  • Trello – for content planning
  • Contently – they send great webinars & content strategy mailbooks to their audience
  • Velocity Partners – Honest opinions on content strategy & content marketing
  • Raconteur Agency – in-depth articles on B2B content strategy
  • Hubspot – Actionable content
  • MarketingProfs – High energy webinars
  • Animalz – quick to read & humorous blogs on content marketing

About the host

Christina Pashialis is the founder of ContentUK and a freelance webinar specialist. She has a decade of marketing experience for tech startups; specialising in content and community.
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