What you’ll learn in the Q&A
- How to structure a content team
- How to go beyond a content team of 1
- What your first hires should be (inhouse VS agency VS freelancers)
- How Lane has changed Zapier’s content team structure
- Getting stakeholder buy-in for content resource
- Going from individual contributor to leader
About the speaker
Lane Scott Jones is Head of Content Marketing at Zapier, where she leads a talented team of writers and editors on a mission to help people work smarter, not harder. Before Zapier, she led content and campaign strategy as Director of Marketing for Campaign Monitor. Lane has nearly a decade of experience in content marketing, the majority of which has been spent in B2B SaaS marketing, and her work has been featured in Forbes, CMO, MarTech Advisor, and more.
- Twitter: @LaneScottJones
- Website: https://lanescottjones.com/
About the host
Christina Pashialis is the founder of ContentUK and a freelance webinar specialist. She has a decade of marketing experience for tech startups; specialising in content and community.