What you’ll learn in the Q&A

  • How to structure a content team
  • How to go beyond a content team of 1
  • What your first hires should be (inhouse VS agency VS freelancers)
  • How Lane has changed Zapier’s content team structure
  • Getting stakeholder buy-in for content resource
  • Going from individual contributor to leader

About the speaker

Lane Scott Jones is Head of Content Marketing at Zapier, where she leads a talented team of writers and editors on a mission to help people work smarter, not harder. Before Zapier, she led content and campaign strategy as Director of Marketing for Campaign Monitor. Lane has nearly a decade of experience in content marketing, the majority of which has been spent in B2B SaaS marketing, and her work has been featured in Forbes, CMO, MarTech Advisor, and more.

About the host

Christina Pashialis is the founder of ContentUK and a freelance webinar specialist. She has a decade of marketing experience for tech startups; specialising in content and community.
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