What you’ll learn in the workshop

• Why you should (or shouldn’t!) measure the ROI of content
• How to show stakeholders the value of content
• Where to start when it comes to measuring and analysing content ROI

About the speakers

Araminta Robertson

Araminta is the founder and MD of Mint Studios, a content marketing agency that specialises in helping fintech companies turn their blogs into a customer acquisition channel. She also runs a 900+ fintech marketing Slack group, and is the organiser of Edinburgh’s Fintech Happy Hours.

Dominic Kent

Dom is a freelance content marketer with a niche focus on unified communications and contact centre. He works with brands like Cisco, RingCentral, and Mio to create and execute content marketing strategies.

Hiba Amin

Hiba is an in-house SaaS marketer who has worked at companies like TestBox and Hypercontext. She’s led content teams and has helped measure, optimize, and tie content directly to revenue. She’s also fun to talk to, sometimes.