How to use Google Tag Manager to track conversions: a step by step walkthrough

What you’ll learn in the workshop

  • What Google Tag Manager is
  • How Google Tag Manager (GTM) helps you with content measurement
  • Using Tag Manager to visualise data in a simple report
  • How to track newsletter sign-up conversions with GTM. Step by step!

About the speaker

Araminta Robertson is a freelance fintech content marketer working with finance companies like BigPay, Minted and Rooster Money. She’s also host of the Market like a fintech podcast.

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