What you’ll learn in the workshop
- How Ahrefs manage content production with a tiny marketing team
- Working in ‘bets’ when it comes to content iteration
- The power of giving content writers autonomy
- Measuring content
- Evaluating the power of backlinks in 2022
- Thoughts on AI in content tools
About the speaker
Tim Soulo is the CMO at Ahrefs. Tim has almost 10 years of practical experience in SEO and digital marketing and is a prolific blogger.
About the host
Christina Pashialis is the founder of ContentUK and a freelance webinar specialist. She has a decade of marketing experience for tech startups; specialising in content and community.