How to create content around low or zero-volume keywords

What you’ll learn in the workshop

  • Why high volume keywords are important – but not the be all and end all in a content strategy
  • The problem with high volume keywords
  • How to find the right low-volume keyword ideas

About the speaker

Louise Linehan heads up the content team at BuzzSumo, working alongside the marketing team to create blogs, podcasts, videos, and social posts full of actionable content marketing advice. Prior to this, she developed the content strategy of enterprise SEO software Pi Datametrics.

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