How to nail product positioning so customers get it, buy it, love it: a Q&A with author April Dunford

What you’ll learn in this Q&A

As the book of ContentUK’s Book Club #3, we invited April Dunford, author of Obviously Awesome to talk to us about product positioning best practice.

This session is ideal for anyone who is considering (or in the process of) changing their company’s product positioning or who wants to learn more about how positioning fits into an overall marketing strategy

  • Why product positioning is important
  • Common mistakes companies make when it comes to positioning
  • When it’s a good idea to focus on a new category
  • A blueprint for getting stakeholder buy-in across your company to update your product positioning

About the speaker

April Dunford is a globally recognised leader in positioning as well as a speaker and author. She helps tech companies translate complex products into something that is easy for customers to understand.

About the host

Christina Pashialis is the founder of ContentUK and a freelance webinar specialist. She has a decade of marketing experience for tech startups; specialising in content and community.
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