📆Thursday 11th February // 4pm GMT
Learn all about product positioning in this Q&A with April Dunford. As content marketers, we often need to translate complicated products into language that resonates with our target audience. We’ll be chatting to April about her methodology for nailing product positioning and how you can practically implement this.
Our book of choice for ContentUK’s Book Club #3 was April’s Obviously Awesome ❤️ but no need to have read the book .
What you’ll learn…
- Why positioning should be important to content marketers ✏️
- What you can do to get stakeholders bought into updating your product or company positioning ✏️
- April’s methodology for getting positioning right ✏️
- Your questions! ✏️
About April Dunford
April Dunford is a globally recognised leader in positioning as well as a speaker, and author. She helps tech companies translate complex products into something that is easy for customers to understand.
🔗 aprildunford.com
🐦 @aprildunford
📕 Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
April’s book, Obviously Awesome, was our book of choice for ContentUK’s Book Club #3 ❤️. We’ll explore positioning methods from the book during this Q&A.
You can see upcoming webinars on the events page 😊